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Profectio is the go-to news source for Canadian advertising and marketing industry news. Our weekly wrap-up highlights the most exciting stories from the previous week as our readers chose. Here are the Top 10 stories for the week ending February 14, as chosen by our readers:

- The Making of Jill McDonald, The Student Becomes The Teacher
- Specsavers’ “Should’ve Gone To Specsavers – Vet” Campaign: A Laughing Matter?
- How Fresh Prep Is Changing The Way We Approach Meal Solutions
- McDonald’s Canada Taps Francesca Cardarelli As Chief Marketing Officer
- Why Kicking Horse Coffee Is Tossing Out Americano And Brewing Its Canadian Roots
- 2025 Media Predictions With Bruce Neve, President Of True Media Canada
- Breaking: Subway Canada Appoints Denny Downie As Head Of Marketing
- Metro And Food Basics Rolls Out Contest To Recognize Difference Makers Across Ontario
- Ola Machnowski Joins SharkNinja As Vice President Marketing In Canada
- Burger King Canada Awards A Whopper Sized Agency Of Record Account
- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew Wiggins & Adriana Leon
- .Winter Sucks, But Skip Winter Delivery Fleet Has You Covered
- Amazon Ads New Brand+ Feature Hits Prime Time For Advertisers
- Mary MacIsaac Promoted To EVP & CMO At Loblaw
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