The market moves fast. Canadian Ad Insider gets you there first.
Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.
To celebrate its 100th anniversary, Loacker – the iconic Italian brand known for its premium wafers, beloved by Canadians from coast to coast – is excited to announce a collaboration with renowned Canadian bakers Jenna Rae Cakes. Over the next year, the two will collaborate on a series of “scrumptious surprises” to delight fans throughout the brand’s milestone year.
Loacker will kick off the birthday celebrations with a stunning, one-of-a-kind 4-foot tall, 100-layer cake designed and created by Jenna Rae Cakes. The partnership is part of Loacker’s “goodness is a rebel’s choice” platform – joining forces with Jenna Rae Cakes is a tribute and testament to the brand’s core values of passion, dedication and rebelling against shortcuts to produce quality, wholesome products.
“As we honour 100 years of Loacker, we reflect on the journey that has brought us here”, said TJ Rooney, President, North America at Loacker. “Since 1925, Loacker’s core values to be uncompromising, to always pursue outstanding quality have stood strong. This partnership recognizes the ‘pure goodness’ that has defined Loacker for a century.”
Since its founding year in 1925, Loacker has been dedicated to producing the finest wafers made using only the highest quality ingredients and time-honored recipes passed down through generations of expert artisans. From its humble beginnings in Bolzano, to becoming a global brand, Loacker has remained a symbol of quality, passion, dedication and family values steeped in Italian tradition.
Brands mentioned:
- Brand:Loacker
- Property/ Rights Holder: Jenna Rae Cakes
- Agency: Strategic Objectives
(click on the link to view the agency’s Vendor Directory listing)
[adrotate banner=”10″][adrotate banner=”4″][adrotate banner=”6″]
