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Audience data company Datonics has made a significant investment in its advertising solutions and has now achieved its certification as a CarbonNeutral enterprise, becoming the first data provider in the advertising industry to reach this important climate action milestone.  The certification signals a shift in the advertising industry toward greater sustainability.  

Datonics further differentiates itself from other data providers and ad tech companies by prioritizing environmental responsibility while delivering high-quality targeting solutions.

Datonics

Keep reading to discover:

  • What it means to media buyers
  • What it means for advertisers

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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