Marketers often get the opportunity to be involved in some creative campaigns; Grocery chain METRO rolled out its new rewards program, MOI Rewards.  The program has been a hit across METRO and Food Basics brands and provided Canadians with creative campaigns like here and here.  

We sat down with Stéphane Latreille, Vice President of Loyalty and Customer Intelligence at METRO, as part of our Campaign Corner+ series. We aimed to learn about the program's unique features, the origins of MOI Reward, and some key insights they have gained since its implementation.