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The growing use of AI has significant environmental implications. However, the team at Scope3 believes that strategically and selectively employing AI from the beginning can significantly reduce emissions in the future. This is particularly important for sectors known for their inefficiency, such as ad tech.
Last week, the sustainability startup announced the launch of two new products designed to help brands reduce both financial and environmental waste.
Keep reading to discover:
- What it means to media buyers
- What it means for advertisers
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