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For the second year in a row, BIC is returning as a sponsor of the Professional Women’s Hockey League (PWHL). Building off the success of its inaugural season, BIC Soleil returns as the Official Razor of the PWHL and will continue to support teams in Toronto, Montréal and Ottawa.
Throughout the season, BIC will connect with hockey fans and keep the energy high through engaging social media content, athlete partnerships, live in-game activations, as well as contests and giveaways at Canadian home games.
“It was an honour for BIC to be part of the PWHL’s groundbreaking first season, and we’re thrilled to return to the ice and support these world-class athletes and their fans,” said Pasqua Chimienti, Brand Marketing Manager – Shavers at BIC. “We’re committed to helping women build confidence, and there’s no better way to do that than to team up with the league that inspires women across Canada.”
As part of the PWHL partnership, BIC is organizing an exciting season full of fan interactions and celebrations of the growing popularity of women’s hockey. Fans attending games for the Toronto Sceptres, Ottawa Charge, and Montréal Victoire will have the chance to win a BIC Soleil prize pack by participating in engaging contests during TV timeouts. The next contests are scheduled for Thursday, February 20 (Ottawa), Tuesday, February 25 (Montréal), and Sunday, March 9 (Toronto). Additional TV timeout contests will also be held at various games throughout the season for the Toronto Sceptres, Montréal Victoire, and Ottawa Charge.
Brands mentioned:
- Brand: BIC
- Property/ Rights Holder: Professional Women’s Hockey League (PWHL)
- Agency: Strategic Objectives
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