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Sobeys is kicking off Canada Day celebrations early this year with its 'So Canadian Picnic' campaign.
The campaign taps into the power of community, local suppliers, and summer tradition, and includes:
- Grand prize picnic experience: Two lucky winners will each receive a hosted picnic for up to 25 friends and family. The experience includes an oversized, limited-edition Sobeys picnic blanket shaped like the Canadian map, a fully catered menu featuring Canadian-inspired dishes and seasonal favourites (including Compliments products), and summer-themed activities.
- Limited-edition picnic kits: 30 additional winners will receive a custom So Canadian Picnic Kit filled with Canadian food items, including Compliments products. Each kit also includes a Canada-shaped picnic blanket and a reusable picnic basket.
- Local supplier spotlight: The campaign also highlights Sobeys’ incredible network of Canadian suppliers, whose products are featured in both the kits and the grand prize celebrations.
The So Canadian Picnic builds on the momentum of Sobeys’ So Canadian brand campaign launched earlier this year, marking the next chapter in the company’s storytelling. It brings to life what it means to be Canadian through integrated social, influencer, and PR engagement.
The So Canadian Picnic contest offers a meaningful way to celebrate the season. Canadians can enter the contest until June 16 (11:59pm ET) by following @sobeys on Instagram and/or Facebook, liking the contest post, and commenting on how they’re celebrating Canada Day this year – and tagging a friend they’d bring to their dream picnic.
Photo Gallery:
Who's behind the PJ party campaign?
- Agencies - North Strategic
- Brand - Sobeys
(click on the link to view the agency's Vendor Directory listing)
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