PATTISON Outdoors Digital Twins A New Era In Creative Campaign Planning

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This week PATTISON Outdoor has introduced what is calls a “game-changing advertising campaign planning tool,” called Digital Twins.  The new solution allows users to explore hyper-realistic, 3D recreations of real-world advertising environments.

PATTISON Outdoor's 'Digital Twins': A New Era In Creative Campaign Planning

The virtual application is designed to revolutionize out-of-home (OOH) advertising campaign planning.

Keep reading to discover:

  • What is Digital Twins
  • How to use Digital Twins; its impact on campaign budgets
  • Where to see Digital Twins in action

Written and audio versions of the announcements are available below.

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To learn more about PATTISON Outdoor click the link.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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