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MAISON PERRIER, the innovative house of premium sparkling beverages known for elevating everyday moments, announced a groundbreaking search for its first-ever Chief Possibility Officer (CPO). This one-of-a-kind opportunity is made for an exceptional Canadian who turns up the volume on life’s little pleasures, believes pleasure hides in plain sight, and isn’t afraid to turn “maybes” into “mais, oui.” One dynamic individual will be selected as a MAISON PERRIER ambassador this summer and get paid by living their best life.
What does a Chief Possibility Officer do?
The Chief Possibility Officer’s mission is to travel across Canada, unlocking doors to new inspirations and documenting how MAISON PERRIER's refreshing possibilities enhance their journey and inspire others to live their best lives.
In a world where only 48.6% of Canadians aged 15 and older reported being "highly satisfied" with their lives, a decrease from 54% in 2021, MAISON PERRIER recognizes the immense need for individuals to explore bold new ways of living and embrace pleasure.
The Chief Possibility Officer will embody this uplifting spirit, demonstrating how Canadians can discover joy and excitement hiding in plain sight by simply opening the door to new possibilities.
Canadians with a bold spirit, a passion for adventure, and a flair for style are invited to create a submission video on Instagram or TikTok and showcase why they would make the perfect Chief Possibility Officer. Record it, post it, use the hashtag #MPCPO, tag @maisonperrierca on Instagram, and most importantly, flaunt their je ne sais quoi. Submissions are open until July 16, 2025.
"MAISON PERRIER believes in elevating the everyday; after all, that’s how our product was born," says Tiffany Ho, Senior Marketing Manager for Perrier. "By creating this bold opportunity, we hope to inspire Canadians to dream big, reimagine life’s little moments, and seize the endless possibilities our world has to offer.”
As the AOR, Citizen Relations helped the campaign generating mass intrigue for the opportunity through earned media relations and influencer partnerships, including collaboration with Quebec-based musician, Coeur de Pirate.
The campaign is further amplified through a comprehensive paid media approach, including paid social and strategic OOH placements.
Who's behind the Chief Possibility Officer campaign?
- Agencies - Citizen Relations
- Brand - MAISON PERRIER (Nestle)
(click on the link to view the agency's Vendor Directory listing)
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