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To kick off summer patio season, Malibu brought a dose of unexpected fun to Toronto’s Financial District by transforming a Bay Street office elevator into a full-blown, patio-inspired escape.
The activation is part of Malibu’s global “Clock Off” campaign, which encourages young professionals to clock off from their 9 AM to 5 PM jobs and swap screen time for sunshine this summer.
With more than half Gen-Z and Millennial professionals reporting burnout at work, the space provided a colourful reminder to make space for more spontaneous good times this season, starting from the ride to the lobby.
The unexpected elevator takeover happened earlier this month and you can check out footage in the video above, office workers were able to experience fun Malibu cocktails, a summer-inspired lounge, and good vibes to help shake off the workday.
A local expression of the global Malibu platform, which includes a hero spot starring Brian Cox (Succession), skating out of the office and into summer mode, reminding people to clock off and do whatever tastes good.
Who's behind the "Clock Off" campaign?
- Agencies - Citizen Relations
- Brand - Malibu (Pernod Ricard)
(click on the link to view the agency's Vendor Directory listing)
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