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Lauren MacDonald is getting into the driver's seat as the new Chief Marketing Officer of General Motors Canada. While many point out this a Canadian first for GM, we say - about time!
In her new role, Lauren will oversee all communications and marketing aspects of the brand across all channels for the global automaker.
Prior to the move spent 11 years at retailer Ikea, most recently as Head of Global Marketing; and before that Chief Marketing Officer.
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