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Lay’s Canada has launched a new national campaign, "Betcha the Farm," which addresses the growing consumer desire for transparency and local pride. This campaign highlights the Canadian farming families who cultivate the potatoes used in every bag of Lay’s chips, contributing to an impressive average of 800 million Canadian potatoes each year.
Who's behind the Betcha the Farm campaign?
- Agencies -
- Brand - Lay's Canada (PepsiCo)
(click on the link to view the agency's Vendor Directory listing)
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