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It has been 25 years since Y2K, to mark the moment,  Dove is launching its #UnseenBeauty social campaign, inviting Millennial women to unlearn the toxic beauty standards perpetuated by the culture of the early 2000s. 

How Dove And Sarah Nurse Are Redefining Beauty Standards For The Modern Woman in 2023

The campaign encourages women to share a photo from girlhood—one that, in many cases, has never been seen before.

Who's behind the Betcha the Farm campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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