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Staples Canada is taking Back to School on the road with the Back to School Made EASY Bus, a mobile experience featuring hands-on tech demos, curated learning supplies, and expert classroom tips.
In the spirit of giving back, the first stop for the EASY Bus will be at The Hospital for Sick Children (SickKids) in Toronto, where a donation of back-to-school supplies will be made to help children prepare for the new school year through SickKids' Sponsor a Family program. Patients and families are identified by social workers, who recognize those who would benefit most from this program — with the goal of helping children go to school with the tools and confidence they need to succeed. Donated classroom items and technology will also support school programs at SickKids, enhancing the learning experience for patients while in hospital. SickKids patient ambassadors, current or former patient and family volunteers who support SickKids Foundation's awareness, fundraising and community engagement efforts through storytelling, will be invited to explore the bus, experience the tech, and kick off the school season with confidence. This donation coincides with the 20th annual Staples School Supply Drive, an important milestone in which Staples Canada, in support of United Way Centraide and the Kiwanis Foundation of Canada, has raised more than $17 million over two decades to help students across the country start the school year equipped for success.
"Back to school looks different today, and we're bringing that experience directly to families with the Back to School Made EASY Bus," said Brian McDougall, Interim CEO and Chief Retail Officer, Staples Canada. "From hands-on demos to expert advice and the latest in educational tech, the EASY Bus is designed to help families feel confident and prepared for the modern classroom.
Staples Canada has launched the Back to School Made EASY Bus, a mobile initiative aimed at enhancing the back-to-school experience. This bus will make its first stop at The Hospital for Sick Children in Toronto, where it will donate supplies to help children prepare for school. The campaign includes hands-on tech demonstrations, curated learning supplies, and expert advice to boost families’ confidence as they transition into the new school year. Visitors can explore the latest educational technology, participate in interactive demos, and even trade in old devices for gift cards. The initiative coincides with the 20th annual Staples School Supply Drive, which has raised over $17 million for students across Canada.
Who's behind Staples Canada’s EASY Bus campaign?
- Agencies - Golin Canada
- Brand - Staples Canada
(click on the link to view the agency's Vendor Directory listing)
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