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LG Electronics Canada, Inc. (LG Canada) wants to strike a chord with Canadians with the launch of the Optimism Meter – a new initiative designed to amplify and track the power of optimism. LG believes that choosing optimism makes Life Good and the Optimism Meter underscores this belief.

LG's Optimism Meter: A New Hope for Spreading Joy Through Sound In Canada

The initiative aims to track and amplify optimism by encouraging Canadians to create and share songs, based on the belief that music and positive emotions are closely linked.

Who's behind the LG's Optimism Meter campaign?

  • Agencies -
  • Brand - LG

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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