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LG Electronics Canada, Inc. (LG Canada) wants to strike a chord with Canadians with the launch of the Optimism Meter – a new initiative designed to amplify and track the power of optimism. LG believes that choosing optimism makes Life Good and the Optimism Meter underscores this belief.
The initiative aims to track and amplify optimism by encouraging Canadians to create and share songs, based on the belief that music and positive emotions are closely linked.
Who's behind the LG's Optimism Meter campaign?
- Agencies -
- Brand - LG
(click on the link to view the agency's Vendor Directory listing)
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