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As the anticipation builds for Toronto International Film Festival (www.TIFF.net) and the Festival’s landmark 50th edition. The House of Peroni Nastro Azzurro is set to return for its fourth year.
As TIFF’s official beer sponsor, the brand continues to honour its shared values with the Festival, championing emerging talent, craftsmanship, and creativity while offering festivalgoers a taste of Italy through elevated, immersive experiences in the heart of Toronto.
The House of Peroni Nastro Azzurro continues to bring the taste of Italy to TIFF with authentic, high-quality ingredients crafted in Italy. Guests can indulge in stylish, curated Italian aperitivo boards, expertly designed in partnership with International Celebrity Chef David Rocco, featuring flavours that transport you straight to the streets of Italy. Festival-goers will be able to try sample pours of Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, and Peroni Nastro Azzurro Stile Capri, perfectly paired with this bespoke menu.
To celebrate TIFF’s 50th milestone, HOPNA will debut The Peroni Nastro Azzurro Aperitivo 50. This daily ritual will run from 5:00 – 7:00 p.m., featuring discounted Peroni Nastro Azzurro cocktails and a selection of curated aperitivo. All proceeds from this limited-time experience will support Every Story, a TIFF initiative dedicated to fostering diversity, equity, and inclusion for emerging talent in film.
Italian food offerings from David Rocco’s Bar Aperitivo menu, in addition to Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, Peroni Nastro Azzurro Stile Capri, and Peroni Nastro Azzurro infusions will be available for purchase
“TIFF is an extraordinary celebration of global culture and talent, and this year’s 50th edition makes it even more special,” says Katie Wright, Head of Marketing at Asahi Canada. “We’re proud to bring a taste of Italy back to Toronto for the fourth year in a row, and to offer guests the chance to enjoy the superior taste of Peroni Nastro Azzurro in true Italian style.”
The House of Peroni Nastro Azzurro will be located at David Pecaut Square, 215 King St W, Toronto, ON M5V 3G2 - Across for the Royal Alexandra Theatre, and opens September 5, 2025 - https://houseofperonitiff.ca.
Agencies behind House of Peroni Nastro Azzurro campaign?
- Agencies - Pomp & Circumstance
- Brand - Peroni Nastro Azzurro
(click on the link to view the agency's Vendor Directory listing)
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