In an effort to do more than simply adopt “cool tech,” Horizon Media Canada has announced a key strategic initiative, becoming the first to adopt Vividata Spatial for hyper-local media planning.
“Access to hyper-local, cross-media insights enables us to design smarter strategies that drive deeper audience connections and measurable business results for our clients,” added Robert Jenkyn, President of Horizon Media Canada
Built on the Study of the Canadian Consumer (SCC) and powered by Polaris Intelligence technology, Spatial allows agencies and advertisers to access detailed consumer data down to the postal code level.
Competition among agencies continues to intensify, and this is another step the Horizon team is taking to enhance campaign results.
Keep reading to discover:
- What competitive advantage Vividata Spatial brings to campaigns
- The impact of targeting consumers down to the postal code
Written and audio versions of the announcements are available below.
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