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A new global partnership has been established that will interest agencies and brands throughout Canada. Today, Spotify and Amazon Ads solves the challenge of omnichannel advertising by combining Amazon’s trillions of first-party signals with Spotify’s massive and engaged global audience. This integration provides advertisers with powerful new ways to plan, activate, and measure campaigns across different channels in a single solution.

Keep reading to discover:

  • Programmatic Access to a Global Audience
  • The partnership brings together Amazon’s trillions of first-party signals from shopping, streaming, and browsing with Spotify’s vast user base
  • The integration supports effective full-funnel planning, activation, and measurement within a single solution

Written and audio versions of the announcements are available below.

Visit Spotify and Amazon Ads in the Media Marketplace to explore their full offering and audience details.

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  • Media Marketplace Recap provides you with the latest updates about the newest advertising and media products
  • Connect with fellow media buyers & planners to exchange insights.
  • Access to the Rep Finder, a dedicated directory of advertising and media sales reps 
  • Learn new strategies to optimize your media planning, buying, and more…

To learn more about  Spotify and Amazon Ads click the link.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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