Asahi Canada, the company behind a portfolio of premium beverage offerings such as Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, Pilsner Urquell has become a founding partner of TD Coliseum.

The new partnership will also see the launch of the House of Peroni, a stylish 150-seat, members-only lounge located on Level 3 of TD Coliseum. Guests will be able to enjoy light snacks alongside a full selection of Peroni-branded beverages in a premium atmosphere, and of course, Peroni Nastro Azzurro, the world’s No.1 Italian beer.  Asahi Super Dry, Japan’s No.1 beer, will also play a key role in the offering, along with Grolsch, which is brewed in Canada 

Lounge renderings:

T(click to enlarge)

 “Our Asahi Canada team is proud to be named a founding partner of this bold new venue experience in Hamilton — one that celebrates the joys of the music and live sports industries whilst enabling visitors to enjoy an iconic beer or beverage,” said Stephen Young, General Manager at Asahi Canada. “With Oak View Group, we’re excited to bring fans an upscale experience centered on the importance of live entertainment at TD Coliseum.”

TD Coliseum will open with a performance by Sir Paul McCartney on November 21, and become the new centerpiece for concerts, sporting events, and family entertainment in the Golden Horseshoe, while offering superior premium hospitality experiences.

Brands mentioned:

• Brand: Asahi Canada
• Property/ Rights Holder: TD Coliseum
• Agency:

(click on the link to view the agency’s Vendor Directory listing)

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