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Nestlé, the multinational food and drink processing conglomerate, recently hired a new CRM agency of record (AOR).

The new agency partner will be responsible for the overall strategic direction and management of all CRM-related activities, which can include strategy, creative development, technology implementation, analytics, and campaign execution.

Nestle Canada

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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