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Following a competitive pitch, CYBEX has hired an agency to lead media planning and buying for the Canadian market starting in January 2026.  CYBEX is a manufacturer of child safety products and premium lifestyle solutions. 


CYBEX Maker Of Child Safety Products Hires New Media Agency Of Record

The brand aims to strengthen its presence in key cities such as Toronto and Montreal, boost in-store engagement, and expand its leadership in car seat safety—all while upholding its reputation for design, safety, and intelligent functionality.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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