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The Canadian Media Directors’ Council (CMDC) announced the winners of its annual YA Future Impact Awards for 2025, marking the 10th anniversary of the awards program. A reception attended by over 300 media professionals recognized the outstanding achievements of young talent shaping the Canadian media industry.
Several volunteers from the industry collaborated as part of the CMDC Youth Ambassador program to plan and execute the YA Future Impact Awards program. This year's team included:
- Joanne Baptista - dentsu
- Poornima Nair - PHD
- Mikayla Smith - OMD Canada
- Chicira Foster - WPP Media
- Dominic Humphrey - WPP Media
- Natalie Jacome - Fuse Create
- Mahnoor Bilgrami - WPP Media
- Sharmin Mistry - Publicis Media
- Divya Maheshwari - Cossette Media
- Anthony Da Rocha - Epitaph Group
- Sayani Sarkar - Havas
- Veronica Fisher - Hearts & Science
And the winners are..
Notable Newcomer of the Year
Donna Dcosta, WPP Media
Innovator of the Year
Emma Duggan, WPP Media
Young Marketer of the Year
Lauren Kohn, Maple Leaf Foods
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