HomeEquity Bank Hires New Creative Agency Of Record

January 14, 2026 in Account Wins

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One of Canada's original reverse mortgage providers, HomeEquity Bank , which serves Canadians 55 and over, is pursuing a brand refresh and has recently appointed a new creative and strategic agency of record (AOR).

The account was previously held by Zulu Alpha Kilo since 2017 according to data in the Agency Scoreboard.

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Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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