As Rethink Breast Cancer approaches its 25th anniversary, the organization has appointed Alison Lawler-Dean as its new Chief Marketing Officer (CMO).
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As Alison noted on her LinkedIn, ‘Rethink Breast Cancer has been an integral part of my career – first as a media partner at FASHION Magazine for Fashion Targets Breast Cancer, as corporate partner at Joe Fresh for FTBC t-shirts, then in house for a few years where I had the pleasure of helping relaunch the brand for a digital audience, and most recently on the board as an advisor, strategist and fundraiser these last 8 years.’
Before the move, she was Director: Digital, Content & Insights at Metrolinx, where she
Lead divisional strategy, digital communications, content, campaigns and insights for the government agency in charge of $80B in transit infrastructure improvements across Ontario. Before that, VP of Marketing VP Marketing at Indigo, where she led marketing + communications teams for Canada’s top speciality retailer to develop successful omni-channel plans.
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