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Profectio is the go-to news source for Canadian advertising and marketing industry news.
Our weekly wrap-up highlights the most exciting stories from the previous week. Here are the Top stories for the week ending January 23, as chosen by our readers:
- Popeyes Promotes Matt Rubin To Chief Marketing Officer For U.S. & Canada
- Shirley Mukerjea Appointed Chief Marketing Officer Of PepsiCo Canada
- Hockey Canada Hires Digital Agency of Record
- Kenvue Awards $1.3B Global Account To WPP And Publicis
- It’s Not Just Good Quality, “It’s a McDonald’s Thing”
- Alastair Taylor And Publicis Media Part Ways
- Did Toronto Raptors’ Scottie Barnes Really Change His Name To Scotties Barnes?
- Breaking: Joshua Bloom Promoted To GM, Head of US Enterprise Sales And Canada at TikTok
- On The Move: Media Buyers Edition For December 16, 2025 [Panoply Media, Publicis Media, Horizon Media Canada]
- Breaking Down UB Media’s Acquisition of Bell Media’s Lifestyle Network: A New Era Begins
- Meridian Credit Union Selects True Media Canada As Media Agency Partner
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