WPP Media’s Strategic Win: The Implications of Securing SC Johnson’s North America Account

January 26, 2026 in Account Wins

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WPP Media has secured a major win following a review, being named the new media agency of record (AOR) for SC Johnson and taking over the $210 million North American business from Omnicom Media Group.

Omnicom Media Group will retain control of SC Johnson’s global media account.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.