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Two brands deeply woven into Canadian culture are coming together to introduce one of the country’s most recognizable serves in a ready-to-drink (RTD) format. J.P. Wiser’s and Canada Dry are launching their Whisky & Ginger Ale premixed cocktail. Created for modern occasions, this new pairing will be available nationwide beginning in February.
With over a century of Canadian heritage between them, J.P. Wiser’s and Canada Dry approached this collaboration with a shared focus on precision and consistency. The whisky needed to remain expressive and balanced, while Canada Dry Ginger Ale had to deliver its signature crisp, refreshing taste. The result: a Whisky & Ginger Ale RTD at 7% ABV that feels familiar from the first sip.
Who's behind the J.P. Wiser’s and Canada Dry colab campaign?
- Agencies - Citizen Relations
- Brand - J.P. Wiser’s
- Brand - Canada Dry
(click on the link to view the agency's Vendor Directory listing)
“Whisky and ginger ale have a long history of showing up wherever Canadians gather, from game night to everyday moments. That connection played a big role in how this partnership came to life,” said Maura Cowan, Vice-President of Marketing at Corby Spirit and Wine. “As we look to the future, this launch reflects a deliberate approach to evolving the J.P. Wiser’s brand. It’s about exploring new innovations and occasions while remaining anchored in the values, quality, and standards that have defined it for generations.”
J.P. Wiser’s and Canada Dry will roll out a year-long, national activation across retail, on-premise, and cultural channels. Planned initiatives include in-store tastings and sampling programs, select bar and restaurant features, high-profile sponsorships tied to major sports and cultural events, and a rotating series of immersive pop-up experiences and festival appearances.
As the Official Whisky of Game Night, J.P. Wiser’s will also extend the partnership into game-day occasions that resonate with fans coast to coast. A dynamic digital and social campaign will further amplify the collaboration, celebrating Canadian moments and the nostalgia of this iconic pairing. Additional activations will be announced as the rollout continues.
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