belairdirect Hires New Creative Agency Of Record

February 4, 2026 in Account Wins

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belairdirect has appointed a new agency of record (AOR) to lead its creative and strategic initiatives.

This also ends an over 10-year relationship with Sid Lee, according to data in The Connected One's Agency Scoreboard.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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