belairdirect Hires New Creative Agency Of Record

February 4, 2026 in Account Wins

The market moves fast. Canadian Ad Insider gets you there first.

Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.

Join the Inner Circle →

[adrotate group=”1″]

belairdirect has appointed a new agency of record (AOR) to lead its creative and strategic initiatives.

This also ends an over 10-year relationship with Sid Lee, according to data in The Connected One's Agency Scoreboard.

[adrotate banner=”5″]

[adrotate banner=”4″]
[adrotate banner=”6″]

Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.

About the author

Dave Forde

Share 0

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.