Celebrate Hockey In Style: McDonald’s Canada Introduces The NHL Star Sticks Meal

March 5, 2026 in Campaign Corner

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It’s a faceoff like never before! In partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), some of hockey’s biggest superstars are joining the lineup at McDonald’s restaurants across Canada in a whole new (mini) way.

Who's behind the NHL Star Sticks campaign?

Agencies -
Brand - McDonald’s Canada
Brand - National Hockey League Players’ Association (NHLPA)
Brand - National Hockey League (NHL)

(click on the link to view the agency's Vendor Directory listing)

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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