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The Canadian Marketing Association (CMA) has announced the appointment of Esther Benzie as its next president and CEO, effective March 9, 2026.
Following Alison Simpson’s retirement announcement in September 2025, the CMA Board of Directors launched a comprehensive executive search to identify the Association’s next leader. The search attracted strong interest from highly accomplished senior marketing leaders across Canada, reflecting the CMA’s growing reputation and influence within the marketing community.
Esther brings more than 30 years of diverse marketing leadership experience across multinational organizations, Canadian enterprises, industry associations, vendor environments, and entrepreneurial ventures. Her career includes senior leadership roles at Procter & Gamble and CIBC, where she led the global relaunch of the CIBC brand and oversaw major marketing operations. She also served as Senior Advisor and Acting President & CEO of the Association of Canadian Advertisers, bringing direct experience in leading a member-based association.
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