Canadian Ad Insider

OpenAI's ChatGPT represents two 'wars,' - one for LLM dominance between offerings from companies such as Google, Microsoft, Anthropic, and Grok.  There is another race, for advertising dollars, one that OpenAI's Co-Founder Sam Altman is heavily investing in. The race for advertising dollars, which might bring in a huge payday for the company.

This week, the company announced a small update that could have a huge impact on the way that advertisers engage with the platform.