Omnicom Media Awarded Global Media Account For IBM

April 10, 2026 in Account Wins, Media Marketplace Account Wins

IBM has awarded its global media account to Omnicom Media following a review, while the incumbent, WPP Media, declined to defend the business.

IBM

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.