OLG Hires New Media Buying Agency Of Record

April 23, 2026 in Account Wins, Media Marketplace Account Wins

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Ontario Lottery and Gaming Corporation (OLG) has hired a new media agency of record to help drive awareness for its products, including lottery, casinos, electronic bingo, and its internet gaming site.

This ends its relationship with Mediacom Canada (WPP Mediacom Canada that held the account since March 2021, according to data in The Connected One's Agency Scoreboard.

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Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.