Yoplait Liberté Canada Selects Media Buying Agency Of Record

April 23, 2026 in Account Wins, Media Marketplace Account Wins

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Following an agency review, Yoplait Liberté Canada has selected a new agency of record, which will be responsible for full media strategy, planning, addressable and non-addressable activation, marketing science, and account management across Canada, including Quebec.

Yoplait Liberté Canada Selects Media Buying Agency Of Record

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.