Securing the Ad Ecosystem: Inside Google’s 2025 Ads Safety Report

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Google is constantly using its own tools like Gemini to dramatically improve the company's ability to detect and stop bad ads.  

According to a recent report, their systems caught over 99% of policy-violating ads before they were ever served, and the company is continuing to evolve its defences to stay ahead of even the most advanced schemes.

Securing the Ad Ecosystem: Inside Google’s 2025 Ads Safety Report

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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