Canadian Ad Insider

Canadian retailer Sporting Life is looking to change this. It has hired a new creative agency of record (AOR) to drive creative excellence across key tentpole and seasonal moments in the brand’s calendar.

The remit also includes strengthening consistency across the customer journey and helping to build a more connected brand experience at every touchpoint. The appointment reflects Sporting Life’s ambition to elevate its brand storytelling and sharpen its positioning at the intersection of sport and style.