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The Big Shift: Top Canadian Advertising & Marketing Agency Of Record (AOR) Wins In March 2026

An Agency of Record (AOR) is a primary agency partner that a brand hires to manage advertising, creative, media buying, social media, or public relations. By committing to an AOR model, clients agree to consolidate their strategy under one trusted agency to ensure highly cohesive, effective campaigns rather than juggling multiple ad-hoc vendors.


March 2026 Canadian Advertising & Marketing Agency Wins

This March saw major movements across the Canadian advertising and marketing landscape. From CPG, healthcare, petcare and technology, brands are actively securing new AORs to spearhead their mid-year campaigns.

Are You Losing Out on New Business?

Are you landing massive accounts but keeping the news to yourself? When brands are looking for an Agency of Record, they actively research industry movements to find proven, authoritative partners. If your agency isn't visible, you are effectively invisible to decision-makers.

Don't let your next major client slip away to a competitor.

Protect your reputation as a highly trusted, in-demand agency— SUBMIT YOUR WINS and guarantee your agency stays on the radar of brands that are actively ready to hire.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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