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Proving its capabilities on a continental scale, it was Horizon Media Canada—not the U.S. parent company—that drove last spring's successful Asahi Beer USA campaign, prompting Asahi Canada to select the agency to lead media strategy and activation across its Canadian beer portfolio.
The new Canadian assignment expands the partnership to Asahi Canada’s broader portfolio, with an initial emphasis on two priority premium import brands: Asahi Super Dry and Peroni Nastro Azzurro. The 2026 campaigns are designed to build brand awareness, deepen cultural relevance, and drive consumer trial in key growth markets.
For Asahi Super Dry, Horizon will help bring the global “Seeking the Unique” platform to life in Canada through premium, high-impact and contextually relevant media placements. The campaign will include connected TV, online video, social, out-of-home and cinema.
For Peroni Nastro Azzurro, Horizon will support a media platform built around “A Taste of Italian Style,” linking the brand to food, fashion, culture, and Aperitivo Hour occasions across Ontario. The plan includes television, connected TV, online video, social media, digital audio, out-of-home, and strategic media partnerships designed to build awareness while driving relevance and trial.
The campaigns will also draw on Horizon’s data-led planning capabilities, including the use of Vividata Spatial to help inform market selection, audience targeting and out-of-home planning by layering audience insights with retail and distribution priorities.
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