Publicis Media Wins $250 Million Global HP Business

June 12, 2026 in Account Wins, Media Marketplace Account Wins

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Hewlett-Packard (HP) has appointed Publicis Media as its global media account as the technology company's new Agency of Record (AOR), a mandate that includes Canada.

According to data from The Connected One's Agency Scoreboard, Omnicom's PHD had handled the HP account since 2009, and in 2017, it was given the global media duties. The account is estimated to be worth approximately US$250 million.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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