IKEA Media Review 2026: Carat Canada Agency Put on Notice”

August 24, 2026 in Account Wins, Account Wins - Media Marketplace

IKEA storefront exterior, the retailer whose parent Ingka Group has launched a global media agency review

Ikea’s parent group Ingka Group has begun a global media agency review, placing long-term Canadian media agency Carat, part of dentsu on notice. According to records in The Connected One's Agency Scoreboard Carat won the business in Q2 2019.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.