Wendy’s appoints Tariq Hassan as Chief Marketing and Customer Growth Officer

August 25, 2026 in On The Move, On The Move - Marketers

QSR brand Wendy's has appointed Tariq Hassan to the newly created role of Chief Marketing and Customer Growth Officer, effective immediately. He will report to President and Chief Executive Officer Bob Wright and serve on the Wendy's Senior Leadership Team.

This reflects a significant transformation the company is currently undergoing, which includes ending a 30+ year Agency of Record relationship that affected both Canada and the United States.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.