A New Generation: Publicis Bags PepsiCo, Bows Out of Coke Pitch

September 2, 2026 in Account Wins, Account Wins - Media Marketplace

PepsiCo made a big move today, turning to Publicis Groupe to handle its global media account, in what is estimated to be a $4 billion deal.

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The agreement will cover PepsiCo's products in over 200 markets. Omnicom previously managed the account.

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Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.