Gartner has released the results from its annual CMO Spend Survey that was conducted January through March 2026 among 401 CMOs and other marketing leaders in North America.
According to the data, CMOs are allocating an average of 15.3% of marketing budgets to AI initiatives, yet most marketing organizations lack the maturity to scale those investments, according to a survey by Gartner, Inc., a business and technology insights company. While 70% of CMOs say becoming an AI leader is a critical goal for 2026, only 30% report mature or fully developed AI readiness capabilities.
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