Paramount and Warner Bros. Discovery are combining into a single company called Skydance, with the deal expected to close October 6. That puts brands such as CBS, CNN, HBO, Paramount+ and HBO Max under one roof.
In Canada, Media Pulse was the exclusive direct sales and programmatic partner in Canada. Bell Media signed an exclusive licensing agreement with Warner Bros. Discovery that makes Crave the home for WB content.
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Where do advertisers go to buy advertising with Skydance?
With content now under one roof, Skydance will be making several changes, including to leadership and its advertising relationships across every country where the content is available, including Canada.
Canadian Ad Insider has reached out to representatives from all three organizations and will provide an update as soon as it is available.
