The multi-billion-dollar acquisition of the remaining shares of MSLE by Rogers is now complete. This gives Rogers full ownership of the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, Toronto Marlies, Toronto Blue Jays, Rogers Centre, Scotiabank Arena, and Sportsnet, as well as several television networks and radio stations.

Check out the Rogers Sports & Media profile in the Media Marketplace to learn more about their products and solutions that help advertisers.

Access our exclusive written and audio recaps as part of the Media Marketplace - helping media buyers make better, smarter, faster decisions — and look like rockstars to clients and bosses.

If you’re a media buyer or brand, expect your advertising sales representative to call soon as they look to capitalize on the expanded advertising offering and adjust existing products—if they haven’t already scheduled a meeting ahead of the official announcement.