Future of TV Advertising Canada 2026: The Full Gallery (98 Photos)

October 7, 2026 in Event Photos, Event Review, Media Marketplace

Audience of conference attendees seated in rows, a woman in a patterned blouse in the center listening attentively while others around her look on.

On September 29, many of the people who decide where Canadian TV and streaming money goes were in one room at The Carlu in Toronto.

Broadcasters and streamers were there: Bell Media, CBC/Radio-Canada, Corus, Quebecor, Rogers Sports & Media, Tubi, Roku, Amazon Ads. So were the agencies that buy from them, including WPP Media, dentsu, PHD, Spark Foundry, Horizon Media, and Cairns Oneil, along with tech and measurement players like The Trade Desk, Google, Numeris, and Vividata. The day's question was a blunt one: how does Canada keep TV money in Canada when global platforms keep getting better?

Future of TV Advertising Canada 2026 Photo Gallery:

Male presenter on stage gesturing with a remote, backdrop shows a purple screen with streaming service logos (Netflix, Prime Video) and audience seating area behind him.

Two panelists on stage in conversation: a gray-haired man with a beard and a smiling blonde woman, holding glasses.

Male presenter at a lectern with a microphone, banner reads The Future of Media Canada (#FOMC). Readable stage lighting highlights the speaker in a gray blazer and glasses.

Man in a checkered blazer speaks into a microphone on stage at a conference backdrop with sponsor logos behind him.

Two women posing together at a conference, smiling, with plants and a red event banner in the background.

Panelists on stage at a conference; center man with glasses and a badge smiles, holding a microphone with a purple sponsor backdrop behind him.

Male speaker in a navy blazer and tan pants presenting on a stage with a purple backdrop reading'The Future of Media Canada'. A podium on the left and empty chairs behind him.

Three panelists seated on a stage in discussion, smiling, with a large screen overhead showing'QUEBEC → CANADA'.

Two women panelists sit on a stage with microphones, a purple backdrop reads'The Future of Media Canada' with sponsor logos behind them.

Male presenter on stage delivering a talk with a large screen displaying'TWO ROOMS. ONE COMPANY.' behind him.

(click to enlarge)

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Bartender hands a green cocktail to a customer at a Samsung Ads bar, with two staff serving behind the counter.

Two speakers sit on a stage in conversation, a large screen behind them displays event branding and speakers' photos. Audience watches from a dimly lit auditorium.

Barista standing behind a coffee kiosk with a teal Magnite banner, espresso machine, and stacked turquoise cups on the counter.

Panel discussion on a purple stage banner:'From Fight Night to Fandom: How Streaming Is Changing the Advertising Game' with two speakers on chairs behind them

Three colorful cocktails on a metal bar counter with a bartender pouring a drink in the background.

Presenter on stage in a white shirt and dark cardigan, gesturing with hands while a large screen with text looms behind him.

Bartender hands a green cocktail to a man at a Samsung Ads event bar with colorful drinks on the counter behind him

Two women on a stage in a panel discussion; one speaks into a microphone while the other listens, with a purple backdrop and visible hashtag text behind them.

Two women walk past a Roku booth in a conference lounge with attendees seated in black chairs and large screens in the background.

Male speaker in a blazer giving a presentation on a stage with a projector screen overhead and seating in the background, audience out of focus.

Panel of six people seated on stage during a conference; a large screen behind shows speaker bios and the hashtag #FTVACanada.

Audience at a conference; man with glasses in a blue blazer rests his chin on his hand, listening beside a woman in a black blazer.

Conference lobby with two metal elevators on either side of a tall sponsor banner that reads The Future of Media Canada, plus side display screens.

Two women sit on dark green couches on a stage, engaged in a panel discussion with a red-lit screen above them.

Panel discussion on a stage at a conference, with a large screen behind showing'Panel: Growing Brands in 2026' and headshots of speakers.]? Wait not.

Four adults posing together at an indoor event, wearing lanyards and smiling for the camera.

Woman presenting on stage, holding a remote in one hand and gesturing with the other, colorful stage lights behind her.

Male presenter on stage delivering a talk, gesturing with one hand and holding a remote control.

Tall sign with messaging about streaming ads, featuring a Paramount+ blue panel and a Pluto TV yellow panel with logos and service descriptions.

Two women converse and smile at a networking event in a conference hall, with attendees in the background

Blue display with a large'Media Pulse' sign and shelves of yellow-tashed VHS-like cases, Paramount+ and Pluto TV logos visible.

People line up at a buffet with chafing dishes and desserts during a conference event, plates in hand and conversations happening nearby.

Speaker at a podium during a conference, banner reads'The Future of Media Canada' on stage behind him.

Panel discussion on a stage with four people seated, one holding a microphone, against a purple sponsor backdrop; audience silhouettes visible in the foreground.

Bartender pouring a purple cocktail with dry-ice fog into a short glass, garnished with a citrus wheel.

Three men seated in armchairs on a stage, engaged in a panel discussion.

Male presenter on a conference stage beside a large screen displaying a red slide about US dominance, showing 72% and 28% data bubbles.

Woman in a red blazer speaks at a podium with a microphone, presenting at'The Future of TV Advertising Canada' conference.

Five professionals posing for a photo on a conference stage in front of a backdrop that reads'The Future of TV Advertising Canada'.

Two men and a woman converse at a conference networking event, wearing name badges in a busy room.

Blonde woman in a black top and gray trousers sits on a stage chair, gesturing with her hands while speaking during a panel discussion.

Panel of five speakers seated on a stage during a discussion, each holding a microphone, with a slide screen in the background.

Crowd of professionally dressed people networking at a media event with a'Media Pulse' sign in the background.

Roku demo lounge with black sofas and people seated in front of a purple-lit display wall and screens labeled Roku.

Speaker on stage delivering a talk at a conference, standing by a podium with'The Future of TV Advertising Canada' sign visible.

Two panelists sit on stage in front of a purple banner reading'The Future of Media Canada' during a conference, each holding a microphone and talking to an audience.

Blonde woman in a black top sits on a stage, speaking with a lapel mic and using expressive hand gestures.

Three men in business attire chat at a conference, each wearing name badges and lanyards in a bustling networking area

Three colleagues chat at a bar area; two men hold drinks while a woman in glasses smiles, all wearing conference badges and lanyards.

Woman in a light-blue shirt stands at a conference booth with a'The Future of Media Canada' banner behind her.

Three smiling staff members stand behind a cocktail bar at a Samsung Ads event, with colorful drinks on the counter and a blue Samsung Ads sign behind them.

Speaker on stage delivering a talk at a media conference, with a large purple backdrop reading'The Future of Media' and empty chairs nearby.

Two men in suits sit on stage in black chairs during a talk, with large illuminated letters behind them.

Black sign reads'Fiesta Espresso Bar' hanging on a cafe counter with cups, pump bottles, and a small white plant pot in the background.

People at a media booth with a bright umbrella light and a sign reading'MEDIA PULSE' on a white pedestal.

Two panelists seated on stage in black chairs, a man in a blue blazer and white sneakers speaking while a woman in a red jacket listens; large illuminated letters backdrop.

Woman in a white blouse and blue striped pants sits on stage, speaking into a microphone with her left hand raised.

Woman presenting at a podium on stage about TV advertising; banner reads'The Future of TV Advertising Canada #FTVACanada' with sponsor board in the background

Panel discussion on a stage at a conference, six speakers seated in armchairs facing an audience, large screen behind lists panelists' names and topics.

Dair of diverse conference attendees seated in an auditorium, wearing red lanyards, watching a presentation attentively.

Two bartenders in Samsung Ads aprons mix colorful drinks behind a bar with a large Samsung Ads sign in blue overhead.

Man with a shaved head sits on a dark-green armchair on a stage, hands clasped, wearing a gray blazer, white shirt, jeans, and brown shoes.

Woman with blonde bob and black glasses sits on a black armchair on stage, resting her chin on her hand and holding a blue pamphlet.

Counter at a coffee bar with a Fiesta Espresso Bar menu card and brochure on the dark counter; a white device sits nearby.

Three men in business casual attire posing at a conference with lanyards; center man holds a black folder, right man holds a colorful booklet.

A man speaks on a stage beside a large projection screen showing a Vividata slide with three colored bars labeled Truth, Vividata Spatial, and Vividata Relevance, and a few chairs on stage in the background.

Several copies of a purple-to-orange gradient booklet titled'VOD Evolution 2021 Study' stacked on a dark desk in a fan-shaped arrangement.

Panel discussion on stage with four speakers in front of a purple backdrop that reads'The Future of Media Canada'.

Two panelists sit on stage with a purple backdrop that reads'The Future of Media Canada' during a discussion.

Two smiling women posing for a photo at a media event, one holding a glass of wine, with a Media Pulse backdrop in the background.

Woman with blonde hair and glasses seated on a stage in a dark chair, gesturing with her hands as she speaks in a panel setting.

Three colorful cocktails on a bar counter, garnished with herbs and berries; middle glass has a Samsung Ad label.

Male presenter in teal jacket speaks on stage at a media conference, backdrop reads “The Future of Media Canada.”

Three panelists seated on a lit stage in front of a large screen that reads'NOT MORE MEDIA. MORE CONNECTION.' with a central circle labeled 'SHARK NINJA' and surrounding labels like TV, DIGITAL, SEARCH, RETAIL.

Female presenter on a stage, holding notes and microphone, with a Samsung Ads screen behind her.

Row of VHS tapes on a blue shelf, with a prominent'Lioness' cover from Paramount+ in the center of the lineup.

Woman speaking at a podium on stage for The Future of Media Canada event; banner shows #FOMC and ‘The Future of Media Canada.’

Woman in a red blazer speaks at a conference podium on a dimly lit stage with a banner that reads'The Future of TV Advertising Canada'.

Conference stage with a man wearing headphones presenting beside a large screen showing the slide:'78% of advertisers use last-touch attribution'. Audience seated in front of the stage.

Speaker on stage presenting a slide that reads,'Viewers move easily across those environments. Our plans don’t always move with them.'

Audience seated in a conference hall attentively listening to a speaker, with lanyards and badges visible in the foreground.

Two panelists sit in armchairs on a stage, talking during a panel discussion with warm backlighting and large illuminated letters in the background.

Two women stand at a conference booth with two computer screens and banners about TV advertising in Canada.

Life-size VHS tape display for a Paramount+ promo with'Candy Inside' and 'Do Not Tape Over'.

Panel discussion at a conference with five speakers seated on stage; a large screen behind them shows headshots and bios of the panelists and the event branding.

Three panelists seated in armchairs on a stage during a discussion, with a purple screen behind showing'QUEBEC → CANADA'.

People gather at a Media Pulse booth with bright blue signage (Paramount+ and Pluto TV logos) and shelves of yellow items in the background, at a convention.

Illuminated MEDIA PULSE sign atop a blue trade show booth with shelves of yellow boxes nearby.

Three panelists seated on stage at a conference, each holding a microphone and smiling, with a projection screen behind them.

Woman speaker seated on a stage, gesturing with hands while talking into a mic, dark backdrop behind.

Woman seated on stage holding a microphone during a media conference with a purple backdrop reading'The Future of Media Canada' and the hashtag #FOMC

Panel discussion on stage at a conference, two women speakers seated with a large screen behind them.

Panelist woman in a light blue shirt sits on stage with folded hands during a conference panel.

Two men in suits sit on stage in armchairs during a panel discussion, with large lit letters behind them and a red banner showing'Canada' above.

Two women on a stage panel sit in chairs; one speaks into a microphone and holds a card with a YouTube play icon while the other chats, against a purple backdrop that reads'Canada' and '#FOMC'.

Five panelists sit on stage in black chairs during a discussion, with a large, lit backdrop and an audience visible in the foreground.

Two women on stage in armchairs having a discussion, audience visible in the foreground, large illuminated letters behind them.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.