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Just when we thought the drama of acquisitions, mergers, and meltdowns with agencies and holding companies was over, it looks like the industry might have one more big acquisition before the end of the year.  It looks like Serviceplan Group, which refers to itself as an independent and international agency group, is currently shopping for not one agency but a group of them.  Serviceplan Group is currently in currently in advanced talks to acquire Plus Company, the agency holding company behind Cossette, Mekanism, We Are Social and Citizen Relations.

What impact could the potential deal between Serviceplan Group and Plus Company have?

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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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