Marketers across Canada and around the world are constantly faced with challenges such as deliverabilty and sender reputation, I’m often asked the question of “who can help me with my email marketing campaign?” Email reputation service provider Habeas has selected one of Canada’s top permission-based email marketing service providers, ThinData. The new partnership allows Habeas to extend their presence into the Canadian marketplace while helping ThinData to enhance its sender reputation and bolster the company’s industry-leading delivery rates.
“Our clients depend on us to ensure their permission-based email is delivered to the inbox,” says Wayne Carrigan, Vice President of Client Strategy at ThinData. “Providing our clients access to Habeas’ products and services will give them the edge they need to maximize their email marketing efforts.”
Even with the continued popularity of social marketing tools such as blogs, RSS and podcasts to communicate, Canadians still love their email. Last month’s survey results from MSN Canada and Ipsos-Reid indicate that 76% of Canadians are creating ‘virtual shoeboxes’ with their email in box and using it to archive these important messages, documents and photos which shows the increased value to the sender to ensure their emails are delivered.
