Online shopping club, Beyond the Rack announced a new strategic partnership today with New York-based BeautyStory.com. As part of the deal, all members of BeautyStory.com will to absorb and serve its membership. The arrangement allows all members of BeautyStory.com to become part of Beyond the Rack’s online community and give them access to the various designer brand fashions, accessories, home decor, beauty, and top luxury travel destinations.
Sounds like Beyond the Rack is setting itself up for a possible US expansion, and maybe acquisition of BeautyStory.com in the coming months.
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