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As they are now part of the Canadian Tire, Forzani Group recently selected Resseca Media as their social media agency of record.

As part of the assignment, Ressac Media will be involved in the strategic planning, training and management of all the social media efforts for each of the sub-brands part of the Forzani Group of companies.
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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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